Plant-based sampling.
It’s not just energy drinks and new fragrances that we sample. The rise in veganism and plant-based food products has created a huge demand for brands to connect with a new category of consumers: those looking for alternatives to dairy, meat and animal based products. We understand the demographic, the point of difference, the ingredients, the storage… the full end-to-end of the product.
Vegan product sampling.
As a vegan sampling agency, Veganuary is an ideal time to target vegan and plant-based consumers. With the Christmas hangover easing, shoppers are looking for healthier alternatives and a more diet focussed start to the new year. Here’s a few reasons we think Veganuary sampling is a winner:
- consumers are more health conscious
- opportunity to showcase challenger brands instead of usual suspects
- consumer mindset open to new options
- shopper footfall is strong (eg. Jan sales)
- uptake on free samples is higher than average month
- Veganuary sampling conversions between 3% – 5%
Safe sampling.
Experiential sampling.
Experiential sampling is a relatively new term, combining the two services. Essentially it adds more theatre and more engagement for consumers, creating a higher visual impact than stand-alone sampling. For example, simple product sampling might involve targeting commuters at rush hour with a mobile sampling bin – whereas experiential sampling creates more of a branded event – see the Little Moons case study link above. If you’ve got an idea and want to discuss it, get in touch.