Many companies misunderstand the difference between hostesses and promoters in event marketing. While both roles are essential, their responsibilities and objectives are different.

Hostesses primarily focus on guest reception, registration, VIP assistance, and maintaining event structure. Promoters, on the other hand, are focused on direct sales, product promotion, sampling, and customer engagement.

In Serbia, both roles are widely used in trade shows, retail campaigns, and brand activations. SNOB Agency provides trained professionals for both categories depending on client needs.