Supermarket sampling is designed to not only increase awareness of your product but to drive interest at the point of purchase and really drive sales at the selected stockists.

There are different options between being inside the supermarket (on the product aisle) or outside the supermarket (in the car park), but with experience in both, AG SNOB are there to honestly advise which they feel will be better for your brand and how our staff can help make the sampling campaign a success.

Supermarket Sampling: what we do…

 Supply Experienced Event Managers
 Provide Local Product Sampling Staff
 Logistical Considerations
 Detailed On-line Activity Reports
 No Hidden Costs

Sampling inside supermarkets offers the ability to be closer to the point of purchase, generally working on the aisle the product is sold it can help change consumers from purchasing competitors. But with limited branding opportunity, in-store sampling limits the brand awareness of the campaign. This is where experiential car park sampling benefits, it has the ability to really create a brand experience for your customers and can convince consumers to purchase who have never even tried a competitor.

Whichever option is chosen AG SNOB are here to help.